Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Wisatawan di The Sila’s Agrotourism Tabanan Bali

Abstract

This study aims to (1) determine the effect of facilities on customer satisfaction at The Sila's Agrotourism Tabanan, Bali; (2) determine the effect of service quality on customer satisfaction at The Sila's Agrotourism Tabanan, Bali; and (3) knowing the effect of Facilities and Service Quality on customer satisfaction at The Sila's Agrotourism Tabanan, Bali. This study uses a sample of 75 samples consisting of 6 facilities indicators (X1), 5 service quality indicators (X2), and 4 satisfaction indicators (Y). The research data analysis method uses t-test analysis and multiple regression tests. The results of the analysis of the influence of facilities (X1) on customer satisfaction (Y) in Table 4.9 show a significance level of t of 0.000 which is smaller than = 0.05. In addition, the facility regression coefficient (X1) of 0.000 indicates a positive influence of the facility on customer satisfaction. The results of the analysis of the effect of service quality (X2) on customer satisfaction (Y) in Table 4.9 show a significance level of t of 0.033 which is smaller than = 0.05. In addition, the facility regression coefficient (X1) of 0.033 indicates a positive influence of service quality on customer satisfaction. The results of F arithmetic (14.979) > F table (3.150) This means that there is an increase in facilities and service quality simultaneously which will later be able to increase customer satisfaction at The Sila's Agrotourism, Tabanan.